Shows like Modern Family and Greys Anatomy may begin to feature episodes about families suffering from lack of health insurance and benefiting from President Obama’s Health Care reform, known as ObamaCare. California (Hollywood in particular) may be implementing an insurance exchange as mandated by President Obama‘s controversial health-care reform law that recently passed Supreme Court muster. As part of a marketing strategy designed via a nearly $1 million contract with Ogilvy Public Relations Worldwide, the exchange will pitch health care-based story lines to TV shows. From the article in the New York Times:
Plans are being discussed to pitch a reality television show about “the trials and tribulations of families living without medical coverage,” according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like “Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the health care law into their plots. “I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘thathealth insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.”
The NYT also says that the pro-health care law group the California Endowment is running TV and newspaper ads featuring talk-show host Dr. Oz urging watchers and readers to “get educated, get engaged, get enrolled.”
How do you feel about seeing Obamacare on your favorite television shows? Are you a supporter of President Obama’s Health care reform?
Via: The New York Times, Deadline