Animation Domination: BRAVE and MADAGASCAR 3 Kick Butt At The Box Office

Posted by: cnikky

 

Brave and Madagascar 3 prove that animation can  dominate the box office during a summer full of action blockbusters.  School is out and the kiddies are going to the movies!

Disney-Pixar’s Brave was right on target in its debut weekend, opening to $66.7 million — the fifth-best debut ever for a Pixar film,  Brave continued Pixar’s streak of number one debuts, as all 13 of the studio’s releases have reached the peak position during their first weekend of wide release.  Madagascar 3, which opened at #1 for the past 2 weeks, came in second.

“Girls kick butt,” says Dave Hollis, Disney’s EVP of distribution, about the rise of the female action protagonist at the 2012 box office. Still, he believes that gender had less to do with Brave’s successful opening weekend than audiences’ trust in Pixar. “There’s a universal love of this brand,” he says, praising their “consistency [as] classic storytellers.”

In Brave, the main character Merida, is on a quest to change her fate. With this years success of The Hunger Games and Snow White and The Huntsman, I think audiences are realizing that girls can kick butt too!

In second place, Madagascar 3: Europe’s Most Wanted brought in $20.2 million, giving DreamWorks’ $145 million animated sequel a $157.6 million total after three weekends. The 1-2 finish of Brave and Madagascar 3 marks just the third time in the past decade that two animated films have taken up the top two spots at the box office. In November 2007, Beowulf and Bee Movie finished in first and second. In November 2004, The Incredibles and The Polar Express did the same.Worldwide, Madagascar 3 has already stampeded to $208.4 million.  CNikky loves the kids!  Did you sneak in to see the animated films?  Check out the trailers below:

 

 

Madagascar 3: Europe’s Most Wanted

 

 

Story Via: CNN

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